KPI

Onethread

Task Flow Completion Rate: Improve agency user task flow completion (e.g., client onboarding, proposal generation) by X% per week.

Design Delivery Timeliness: Ensure 95% of design tickets are completed on schedule (especially for sprint-critical features).

Feature Usability Score: After release of major features (e.g., CRM module, timesheets), achieve average SUS score ≥ 80 in usability tests.

Bug Reduction from UX Debt: Reduce UI/UX-related support tickets or user complaints by X% per week.

Conversion Rate: Through UX improvements, contribute to X% increase in agency sign-ups or trial-to-paid conversions.

User Retention: Boost platform stickiness by reducing agency churn with UX improvements in key workflows

Design Collaboration Score: Maintain >90% positive feedback from PMs/devs on Figma handoffs and design docs in sprints.

User Interview: Conduct or oversee 3-4 users interviews/week with agency clients to identify friction points.

Prototype Validation: Ensure 100% of new features are validated via prototype testing with at least 5 agencies before dev handoff.

Internal UX Talks: Arrange 1 session/month What is UX BUG?

Users lose important work due to lack of autosave.

It leads to friction in completing a task flow (e.g., onboarding, portal setup).

There’s no warning on leaving or timeouts.

Confusing Navigation (Example: “Workspace Settings” opens the global account settings page — not the agency workspace.)

Inconsistent Design Patterns: ("Edit" opens a modal on one page, but opens a full-page form elsewhere.)

Non-Destructive Actions Are Destructive (Clicking “Cancel” on a form clears all input without a warning.)

Broken or Misleading Tooltips / Labels

Mobile Responsiveness Failures

Disabled Actions Without Explanation (“Connect Stripe” button disabled — user doesn’t know the reason)

Dead-End Flows

KPI

KPI

Name

Week 2

Week 1

Column 3

Notes

Task Flow Completion Rate

Open

Design Delivery Timeliness

Open

Feature Usability Score

Open

Bug Reduction from UX Debt

Open

Conversion Rate

Open

User Retention

Open

Design Collaboration Score

Open

User Interview

Open

Prototype Validation

Open

Internal UX Talks

Open

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