Payment and Integrations

Google Analytics

Objective

Integrate Google Analytics 4 (GA4) with Agency Handy to allow users to track key events, such as page views, sign-ups, purchases, and conversions, and enable cross-domain tracking to capture user sessions seamlessly across multiple domains.

1. GA4 Integration

Purpose: To enable Agency Handy users to track page views, sign-ups, and purchase events using GA4 for enhanced insights on user activities.

Setup:

Location: The GA4 integration setup will be located within Agency Handy’s Admin Settings under “Integrations.”

User Inputs: Users need to enter their GA4 Measurement ID.

Instructions: Users can find their Measurement ID by navigating to GA4 Admin → Data collection and Modification → Data Streams → Web in their GA account.

Data Collected:

Page Views: All page views are sent to GA4 automatically.

Purchase Events: When clients complete a purchase and reach the receipt page, Agency Handy sends a purchase event to GA4 (automatically), including:

Event Name: purchase

Parameters: Purchase total and currency.

User Events: sign_up and login events are automatically sent to GA4, helping track critical user actions.

Cross-Domain Tracking for GA4

Objective: To ensure seamless tracking of user sessions when clients navigate from the main domain (e.g., agencyhandy.com) to the client domain (e.g., clients.agencyhandy.com).

Setup:

Enable cross-domain tracking in the GA4 dashboard by whitelisting both the primary domain and the client domain. (

whitelisting guide⁠

)

Expected Outcome: Cross-domain tracking maintains user sessions across domains, ensuring accurate tracking of user journeys from initial site visits to completed transactions.

Acceptance Criteria

GA4 Tracking: Page views, purchases, sign-ups, and logins must successfully send data to Google Analytics.

Cross-Domain Tracking: User sessions should remain consistent across the main and client domains.

Notifications & Support

Documentation: Provide a detailed setup guide within Agency Handy’s Help Center.

Error Logging: Track integration errors in real-time and alert users via notifications if data fails to send.

QA & Testing

Scenarios:

Verify accurate data transmission for GA4 events, including page views, purchases, sign-ups, and logins.

Test cross-domain session continuity to ensure that user sessions remain consistent across domains.

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